*Some client details have been changed to protect privacy
Overview
The client wanted an integrated AR/VR games experience for families with young children who came to see the tournament.
Prior to this project, the existing design team had massive successful results when it launched a similar product for very popular theme park. They were asked to create a similar AR experience for this golf client for its championship tournament.
My Role
Led end-to-end interaction design for a mobile gaming experience to be hosted at a pro golf tournament that included an AR scavenger hunt, an AI custom agent and daily challenges.
Using legacy and secondary research, created multiple user flows, led design feedback sessions with visual designers, creative directors, and key senior managers to obtain feedback for the iterative design process.
Cross collaborated with visual 3D designers to create the look and feel of the experience.
Goals
Design for on-the-go interaction and users in motion.
Reduce cognitive load in dynamic environments
Handle attention contraints
Results
Sign Ups
400+ account creations via email, SMS, or Google API surpassing our initial goal of 250 signups.
Chat Initiations
Out of the 400+ account creations, 300+ unique users initiated their first chat with the dedicated AI agent.
AR Asset Pickups/Drops
150+ Asset pickups which is “on par” with what we expected for our goal.
Game Completions
300+ game completions
My Approach
User Journey
I was given a proposed user journey that served as the foundation for the experience that could be built upon or changed throughout the process. It served as a good starting point for my mockups.
Visual Direction
First the Team started on Moodboarding (A collage of images, video frames, patterns, or text that convey a certain feeling at a glance) to understand the visual direction we wanted to go in. I collaborated with the 3D artist in explaining the color scheme and what we wanted to experience to feel like.
Style Guide
After multiple alignment sessions we finally aligned on a style guide.
Wireframes
After around 5 iteration sessions, final wireframes were presented to the senior level stakeholders.
Sign Up
Tutorial
Activity
Hub
AI Chatbot
Rewards for At-Home Play
Final Screens
