Overview
The client wanted an integrated AR/VR games experience for families with young children who came to see the tournament.
Prior to this project, the existing design team had massive successful results when it launched a similar product for very popular theme park. They were asked to create a similar AR experience for this golf client for its championship tournament.
My Role
Led end-to-end interaction design for a mobile gaming experience to be hosted at a pro golf tournament that included an AR scavenger hunt, an AI custom agent and daily challenges.
Using legacy and secondary research, created multiple user flows, led design feedback sessions with visual designers, creative directors, and key senior managers to obtain feedback for the iterative design process.
Cross collaborated with visual 3D designers to create the look and feel of the experience.
400 account creations, 150+ AR object pickups and gained popularity with family segments with young children.
Results
Sign Ups
400+ account creations via email, SMS, or Google API surpassing our initial goal of 250 signups.
Chat Initiations
Out of the 400+ account creations, 300+ unique users initiated their first chat with the dedicated AI agent.
AR Asset Pickups/Drops
150+ Asset pickups which is “on par” with what we expected for our goal.
Game Completions
300+ game completions
My Approach
